Forum - Social Media in Agriculture

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Wednesday 24th July 2013 - 9.00am - 1.00pm

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See what the Stock and Land had to say about the forum!



Tom Whitty

A communications and media professional with a passion for raising awareness about rural Australia. Tom  co-founded two well renowned social media initiatives: #AgChatOZ a weekly Twitter discussion about hot issues affecting Australia’s agricultural sector, and #RuralMH a fortnightly discussion about rural mental health issues.

Tom has a Bachelor of Journalism from Monash University. He previously worked as a communications and campaigns officer at CropLife Australia and then took a leading position in media and communications in the ACT government. Tom was also part of the Australian Year of the Farmer Roadshow working in both media and events.

Tom now works with the Victorian Farmers Federation as the public affairs and media advisor. His role includes managing media, social media, event management and both internal and external communications.

Watch Social Media in Agriculture on YouTube.


Brad Jenkins

Brad Jenkins has more than 20 years marketing experience working with leading and respected Victorian organisations including RACV, VRC, two AFL Clubs and in his current role as General Manager, Marketing & Business Development at the Royal Agricultural Society of Victoria (RASV).

Brad’s role at RASV includes marketing and communications, membership, rural and leisure events, business development, sponsorship and commercial rights across the business. He is responsible for driving the  development and overseeing the successful implementation of Social Media strategies for each the RASV’s brands and events.

Brad will provide a valuable insight into some practical tips as to how the RASV uses Social Media effectively to deliver desired outcomes, particularly for the Royal Melbourne Show.

  Brad Jenkins - Social Media Brad Jenkins - Social Media  (3876 KB)



Tim Gentle

After graduating from a Bachelor of Business and a Masters of Multi Media (Marketing & IT), Tim held marketing and management roles in agribusiness, regional tourism and community organisations.

He maintains a strong connection to these industries through philanthropy and servicing his extensive client base. In 2008, (whilst working on his father’s dairy farm) Tim and his wife, Kylie, established Design Experts in Echuca to deliver customised, results driven on-line marketing solutions. Design Experts has since expanded to Bendigo.

A dynamic presenter, Tim is a passionate educator, marketer and networker. He has delivered over 350 workshops and seminars to help small business owners understand their marketing and web potential. In 2012, Design Experts was awarded the Regional Development Victoria Business Achievement Award, which reflects their commitment to Regional Victoria.


  Tim Gentle - Social Media Strategy Tim Gentle - Social Media Strategy  (134 KB)

  Tim Gentle - Social Media Tim Gentle - Social Media  (7206 KB)



Jonathan Dyer

He tweets from the tractor cab (#tweetsfromthetractorcab) and blogs about farming. Jonathan left a job in web development in 2010 to try out life on his family grain property at Kaniva in the West Wimmera of Victoria.

Jonathan didn’t let his web development skills completely go to waste, starting a blog to share and educate people on what life is like on a 21st century farm. He also took to Twitter to share what he was doing on the farm, with a wider audience.

In doing this he also found Twitter a valuable resource for connecting with and learning from other like-minded people in the industry. Social Media was a lonely place for a farmer in 2010, but by 2013 hundreds of farmers are on Twitter sharing and educating the public on what they do in agriculture.

  Jonathan Dyer - Social Media Jonathan Dyer - Social Media  (6385 KB)


Sam Trethewey

Sam has a diverse background, with most of his time spent in agriculture. Coming from a farming family in Tassie he’s consistently followed his blood back to the land where he’s worked on farms in NSW, Victoria, the USA and UK. Sam now calls Leighburn home, a 3000 acre mixed enterprise farm just 30 minutes out of Geelong.

Sam writes for Fairfax’s Agricultural Media’s FarmOnline with a weekly Blog called “Think Clearly, Get Muddy” that goes live across websites like The Land, Stock & Land, Farm Weekly, Queensland Country Life and Stock Journal. Sam’s writing brings up relevant and sometimes topical issues but aims to get farmers thinking pro-actively, all with a relaxed youthful style. From rural obesity to internet dating for farmers, Sam tries to leave no stone un-turned.

Watch Building Brands in Ag on YouTube.




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